Google Analytics Benchmarking is AWESOME

I've just seen the Google Analytics Benchmarking tool in my account.

What an AMAZING piece of business insight! I used to guess if it was possible to improve a site in it's market, but now I've got statistics to tell me what the average site is achieving in my market place.

I now know it is possible to lift Tarotopia visitor a massive 75%. I know that bulletcars.com could get an extra 15% more traffic, but apart from that it is running very close to what other players in the same market are experiencing - in other words - we're on the right track.

It's like getting a report card on your site to see where you sit compared to other sites in the same market. I know that improvement is possible because the average is acheiving better.

I'm pretty happy with the report cards for my site overall. I knew I could improve, but now I've got data to tell me what I can actually acheive if I work at it.

This is motivation PLUS!