A really simple technique that boosted my Click Through Rate by 2%
I've been reviewing my adwords strategy lately. My most recent find was that dynamic titles can increase your click through rate.
How do you use dynamic titles in Google Adwords? Like this:
{keyword:Default Adwords Title}
If a searcher uses a keyword from your ad group, that keyword will become the title of your ad. If the keyword is not found, but your ad is still chosen as relevant, the default ad title (in this case "Default Adwords Title") will be displayed.
