How the adwords history can save you a heap of money.
I've been using adwords for years - since at least 2005. In that time, I've learnt a few tricks to saving money, and here's a way I've just shaved at least $20 (probably more) of my adwords bill that usually comes in around $180 per month.
I set up conversion tracking, so I know when a click on adwords has actually lead to a sale.
I simply looked at the data for each keyword for all time, and looked to see if there had been any conversions. Most my keywords are at least a year old. If there were 0 conversions, I paused the keyword. In many cases, the keywords with 0 conversions have attracted clicks, and over all my keywords, a little bit of cash here and there adds up to big savings.
Now that I'm not spending money on the keywords that have historically attracted no conversions, that money can be spent on keywords which have better success at converting, and hopefully increase my conversion rate accordingly.
This is just one of a heap of techniques you can use to save money, or more accurately, have it spent more wisely.
